GBUS 7605 STRATEGIC COMMUNICATION

 

 

Expanding on the model of first semester Management Communication, this course emphasizes how general managers can, through communicating with a consideration of changing contexts, further an organization’s strategy and remove obstacles to implementing that strategy. Students will explore how in today’s rapid pace of change in communication technology, the corporate communication function must communicate authentically to and align messages with all stakeholders while managers at every level will be increasingly expected to clearly articulate corporate strategy and goals. Many internships end with a presentation or report and seek three capabilities: mastery of key MBA concepts, solving an enterprise level problem, and superior communication skills. By moving from analysis to articulation and implementation, the communication perspective is especially suited to integrating key concepts in order to solve larger analytical problems. This class will use cases as a basis for such daily exercises as media training, financial conference calls, and action plan pitches and will conclude with a substantive presentation driven by student interests.

 

Academic course objectives:

 

·         Improve students’ writing and presenting skills in management contexts

·         Prepare students’ for internships through integrating key MBA concepts

·         Explain the relationships among communication, strategy, and implementing change

·         By using contemporary examples show students how strategic communication is the responsibility (and an advantage for) all managers

 

Elements of the course grade:

 

Class Contribution (including exercises)        40%

Individual Paper/Project                                 30%

Group Paper/Project                                        30%