GBUS 7609 ENTREPRENEURIAL THINKING

 

 

This course is about learning to think and act entrepreneurially in order to create new value in the world through new products, new solutions, new ventures, new business units, new distribution channels, new firms, new business models, new technologies, and business transformation. The emphasis will be on the art and science of “creating something new from little.” The orientation in the course will be to challenge students to think about how they can create, finance, and build, or change a productive business organization with commonly available resources such as intelligence, insight, energy, initiative, and personal relationships. Students will learn to use this orientation wherever new-venture creation may occur namely through the actions of an independent entrepreneur or a large established firm.

 

Academic course objectives:

 

·         Enable students to develop an attitude, mindset, and skills that are crucial for becoming a creative business person.

·         Show students that this mindset and skills are applicable both in the context of starting a new firm or new ventures within an established company

 

Elements of the course grade:

 

Class contribution       50%

Final paper/project      50%