This action-oriented course covers the key stages involved in prototyping a new product or service. Throughout the course, students will learn how to convert ideas into actual products or services. The learning process will be highly experiential as students work in groups to prototype a new product or service via a hands-on team project. Each team of students will identify an untapped market need, develop alternative product or service concepts to meet that need, flesh out product concepts through a process of iterative design and prototyping, and examine product economics. Each team will be provided with a budget to spend toward its project on a reimbursement basis. Final working prototypes will be presented at a design fair and judged by a panel of product-development practitioners, innovation experts, and members of the University of Virginia community. Classes will be a mix of case discussions, group exercises, and guest speakers with experience managing prototyping and product-development projects. A significant portion of class time will be devoted to project work to help teams complete their projects.


Academic course objectives:


·            Use the basic tools of prototyping and product development in the context of a hands-on, team-based, product- or service-development project.

·            Generate new ideas and develop them into working prototypes through concept generation and selection and iterative design and prototyping.

·            Incorporate feedback from potential users and investors via a design fair held at the end of the course.


Elements of the course grade:


Class participation                               40%

Project-related deliverables                  60%