This course builds on the innovative trend toward service-related economies in the United States and other developed countries. In a participative seminar-like format, it uses student experiences and personal observation techniques along with cross-discipline outside speakers, cases, articles, and book selections. Students will utilize original thinking and practical innovation to consider giants such as General Electric and IBM as well as the small, more entrepreneurial enterprises of today and the future. Creative transfers from existing company innovations in the global marketplace are merged with cross-discipline integration opportunities identified in successful companies across functions, processes, business units, and global boundaries. Grading for the course is based on written focused observation sheets, which are submitted weekly, contributions to class discussion, and students’ self-selected final presentations, which provide fellow students with a sizeable array of mini-cases about global best-practice, innovative companies. The course stretches students to seek higher levels of innovative thinking and observation powers that can translate to greater revenues for their future employer and greater self-discovery.


Academic course objectives:


·         Stimulate student innovative thinking and action with regard to both large complex companies and small entrepreneurial ventures across a variety of service and product industries

·         Improve insights of cross-discipline and enterprise-wide integration opportunities across function, processes, business units, global boundaries, and complex customers

·         Master the art of creative transfer to improve practical company revenue and identify unique ways of serving customers’ future strategic needs

·         Open new career possibilities for students after Darden in service and new economy enterprises while stimulating self-awareness, confidence, and out-of-the-box thinking


Elements of the course grade:


Daily class participation                                  40%

Written weekly observation sheets                 20%

Final verbal and written presentation             40%