In this course, students study the tools of microeconomics that shed light on the structural industry characteristics and global/local forces that afford an understanding of economic change at the industry level. These tools are applied to rapidly changing industries characterized by high levels of innovation, important roles of information and information asymmetry, and other complex forces. Students will also examine competitiveness in industries facing large shocks.


The course has been updated over the past five years to include the study of the unique competitive dynamics in high tech, digital and platform-based industries.


You will also engage in a learning experience led by a Darden alumnus who has spent much of his career as a world class strategy consultant.  He will work with you in defining the elements of a “world class industry analysis” as you make strategic decisions.


With the move of the course into Q1, the analytical nature of the course has been challenging for students who are still recruiting. The remedy is to structure the design of the course to be more efficient and yet still powerful.  The ability to execute industry and competitor analysis in a range of industries is a valuable capability for all Darden students.  For consulting, asset management, private equity and strategic planning roles, these capabilities are critical.  For future leaders of organizations, they are also highly valuable.


Academic course objectives:


·       Provide students with the tools of microeconomics for use in analyzing the structure, conduct, and performance of industries

·       Examine such sophisticated dimensions of competition and industry economics as economies of scale and scope, network economics, economics of information, and innovation-intensive industries

·       Experience how to conduct a world class industry analysis, led by a very experienced strategy consultant who now is a senior executive at a spinoff company


Elements of the course grade:


Classroom Contribution & Quizzes              60%

Final Paper/Case Analysis                            40%