GBUS 8758 Strategy in the Digital Age
One would be hard press to find a firm or an industry not feeling the impacts of our ever-evolving digital economy. Increasingly referred to as Digital Transformation, or its pathological twin – Digital Disruption, businesses are scrambling on how best to respond to an evolving set of digital trends including data analytics, artificial intelligence, big data, the internet of things, automation, and blockchain.
In Strategy in the Digital Age, we will explore the economic foundations of the digital economy. We will discuss how they impact the structure of industries and the nature of competition. This course will hone students’ ability to evaluate, design, and execute a firm’s strategy in the digital age. The primary objective of the course is to further develop your strategic thinking skills by applying the concepts, models, and tools of strategic analysis in the context of the dynamic, changing nature of the digital competitive environment.
Similar to FY Strategy, we will be taking an action-based orientation, foster an integrative mindset, and reinforce an enterprise management perspective. This course will be of use to those entering any number of professions and industries. Consultants, analysts, managers, and entrepreneurs all need to be sophisticated strategic thinkers in the face of digital transformation. While this course is central to those entering into the “technology” sector, it is arguably critical to every sector since the impacts of digital disruption are widespread.
Academic Course Objectives:
· Enrich your fundamental understanding of the economics of digital transformation including the importance of platform technologies, network externalities, and winner-take-all markets and how they are impacting the nature of competition and industry evolution.
· Provide a broad non-technical overview of some of the key digital trends impacting business including data analytics, artificial intelligence, big data, the internet of things, automation, and blockchain.
· Enhance your ability to think strategically in the digital age and to hone your ability to evaluate, design, and execute a firm's strategy by analyzing the competitive and organizational factors essential to sustained success.
Elements of the Course Grade:
Participation 40%,Teaching Case 40% ,Case Analysis 20%