GBUS 721 Management Communication

This course gives students the guidance and hands-on experience that will allow them to communicate effectively as managers and leaders. Students will examine communication strategies essential for success in business, identify their personal strengths and goals, and practice activities that build upon proven competencies and offer practice in new approaches. Students will gain comfort and skill in a personal communication style that is authentic, credible, and authoritative. The course will improve students’ understanding of and ability to apply communication strategy, and will help them not only appreciate the power of personal and organizational narratives but also deliver successful written documents and oral presentations.